Case Study: Web & Digital Analytics


The American Marketing Association (AMA) is a group of over 30,000 marketing professionals across the nation.  The AMA partnered with Try It Now Training to train their staff on topics including Web Analytics, Online Advertising, and Mobile Marketing.


The AMA needed a budget-conscious solution delivered as soon as possible.  They wanted to specifically target their Millennial-aged members with advanced marketing concepts.  Lastly, they had to be certain that their members would retain this knowledge well into the future.


We created six (6) hour-long interactive modules consisting of downloadable tools, knowledge checks, and simulations based on the AMA core objectives.  Each module was developed within the AMA’s one month timeline and stayed well within their budget.  Because our targeted audience are tech-savvy, we developed the courses for tablet and smart phone mobile devices.  With the help of our partnership the AMA was able to provide spectacular and effective training to its members.

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