How Explainer Videos Can Help You Effectively Train Your Team

Let’s face it, HR departments and training teams have their hands full most of the time. Whether your company is upsizing, downsizing, restructuring, implementing something new, or just moving along at a steady pace, your department is always a hub of activity. You are the driving force behind the team that your company employs and so you need to make sure they are well-equipped to perform their job effectively.

In today’s super-charged, everything-is-right-at-your-fingertips kind of world, getting a group of employees to sit still and pay attention as you roll through your carefully crafted PowerPoint presentation is tough. How many of them are scrolling through their Facebook feed instead of paying attention to you? And how do you effectively draw them back in so you can get your message across?  Explainer videos are one answer that many training departments are turning to and here’s why.

They Capture Your Audience’s Attention

To effectively train your team, you want to capture their attention right from the start. Explainer videos can do just that. You can use them to introduce the new material effectively and explain to your team what they will be learning and why it is important to learn it. Sure, you could just tell them the information, but studies have shown that people retain 10 percent of what they hear and 50 percent of what they see.  Plus, 65 percent of all people are visual learners, so an explainer video is a great tool that takes advantage of this statistic.

Explainer Videos Will Keep Your Audience Engaged

Not only do explainer videos capture the attention of your team, they keep them actively engaged. Videos are increasingly becoming the top tool of marketers (in fact 87 percent of all online marketers utilize them), and for good reason:

• Videos tell stories, which makes learning new information fun and entertaining.
• One-third of all activity on the internet is spent watching videos.
• Marketers who use video increase their revenues 49 percent more than those who don’t.
• By the year 2019, video internet traffic is projected to be 80 percent of all consumer traffic on the internet.[1]

If video marketing is this effective outside of the workplace, why not utilize it internally? The team of employees you are tasked to train is very likely to respond to video in the same way that people outside of your company do.

They Have a Positive Impact on Training Results

Ultimately, the goal of training your team is to produce positive results. When your employees are interested and engaged in the material, they retain it. And when they retain it, they are likely to use it, which means your training was effective and will produce the kind of results you want.

For example, let’s say you are training a sales team. You want them to walk away from the training session with a clear understanding of how to connect with customers and effectively present your company’s product as the solution to their problem. With an animated explainer video that holds their attention, you can feel confident that you are sending your sales force out armed with the information they need to increase productivity and sales.

You can also use explainer videos for internal processes such as company-wide policies and procedures. For example, what if you must implement a new policy that employees need to follow and it is vital that they do?  An explainer video is a much more effective way to get the message out than an email.

Or, perhaps there is a new company software program that you need your team to start using.  Explaining the new program can be difficult to do verbally or with text. However, a video can effectively demonstrate it, which would help employees understand it much better.

Explainer Videos Simplify Your Job

Another great benefit to utilizing explainer videos is that they make your job as the trainer a little bit easier. Instead of having to present all the material yourself to employees, you have an effective tool right at your fingertips. With the click of a button, your video can relay all the vital information you need your employees to know. Plus, the content on the video can be shared at any time and in any location. So, you are not required to travel to train employees located in different cities.

And the good news is that you don’t even have to put these videos together yourself. When you utilize the expertise of a company like Try It Now Training, you simply give us the content and we’ll build the explainer videos for you.

Ready to get started? Give us a call or contact us online for more information.

– Rich

[1] http://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics